The growing problem of player drop-out

In regulated markets such as Sweden, Denmark and the UK iGaming operators face a serious challenge. More players than ever are abandoning platforms before depositing. Research shows 35% of players drop out because of clunky, intrusive verification; and the drop-out numbers are rising.

Why players leave before depositing

Players expect fast, seamless card and income verification. 70% of players say that slow or complicated transactions cause them to switch to other platforms. Furthermore, 81% of players want quick deposits and withdrawals. Poorly designed processes lead to high abandonment rates, pushing players away before they even start.

The true cost of drop-off

When players drop off, operators lose both the first deposit and the next, making it more than just one financial loss  but a lost lifetime value. Players who complete verification smoothly are more likely to return, depositing repeatedly.

Putting users first in verification

To protect players and bottom line, iGaming operators must put the user first in the financial verification process. A player-first approach (such as automated,  guided income verification) reduces friction while still meeting compliance requirements. 

The way forward

As the iGaming sector grows more competitive, the winners will be those who put the player experience at the heart of every transaction, keeping players engaged and loyal.

At Semla, we help operators achieve this balance with seamless income and card verification, risk insights and fraud detection, so you can keep players playing and your business growing.

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